Crafting transformative narratives for the world's leading brands — from CNN to Fortune 500. Stories that connect, convert, and endure.
Trusted by the world's leading brands
I had the pleasure of working with Pedro on a wide range of video projects, including product videos, corporate storytelling, executive communications, and the brand anthem for our major brand launch. He is an exceptional creative partner.
I have had the pleasure of working with Pedro over the past year and have found him to be a great, collaborative partner. His commitment, attention to detail, and desire to make the best was not only appreciated by our team, but was also praised by our clients. Pedro's leadership was invaluable — he took initiative, developed concepts, and managed all aspects of the project.
I had the pleasure of working with Pedro for several months on one of the most complicated and in-depth content projects of my career. Pedro's upbeat personality, unsurpassed work ethic and overall passion were essential to the project's success.
I worked with Pedro many times while at JELD-WEN. He created multiple videos and digital experiences for us, playing an active role in creative ideation, concept creation, and execution of final product. He's quite simply a master of his craft — his ability to understand the objectives of his clients and translate that into a result is unmatched.
From CNN to Fortune 500 boardrooms, from Portland to Petra — I find the stories that matter and tell them with honesty, skill, and heart. Every frame is a commitment to the audience.
My work spans broadcast, brand, documentary, sports, tourism, and technology. Great visual storytelling doesn't just inform — it transforms how people see a brand, a place, or an idea.
Whether you're building a campaign, brand film, product launch, or documentary — reach out directly. I'd love to hear about your story.
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The range is the story. From global brand campaigns to documentaries, sports icons to technology — work that connects, converts, and endures.
Archival projects — the campaigns, brand films, and broadcast work that shaped a career. Craft and range across decades.
The archive is the foundation. The current portfolio is where that craft lives today.
Deep dives into two landmark projects — the strategy, the execution, the results, and the stories that made them extraordinary.
“I Am #OMNITEN” is about one thing and one thing only: Trying Stuff. The new Columbia Sportswear documentary captures the mantra of 10 ordinary people selected by Columbia for a trip of a lifetime to the Kingdom of Jordan.
The company sent these virtual strangers on an outdoor travel thrill ride together, where they were able to test their personal limits and kick some major firsts off their bucket lists.
“This wasn't your typical agency shoot. There was no setup, no pre-production. Everything was spontaneous. Our goal was to keep everything in balance. We wanted to tell the personal stories of the participants, while not taking anything away from their journey.”
Pedro sorted hundreds of hours of footage — from slow motion, time lapse, b-roll and interviews — to capture their spirit of embracing new challenges. Columbia pushed the team to not play it safe and to go far beyond the brand.
“This was never about making a corporate video. In fact, when we played it safe in the editing process, the client pushed us to dig deeper and take bigger risks.”
A complete hour-long documentary that gained international recognition — not just a corporate video, but a genuine human story that inspired viewers to live the “Trying Stuff” life.
The Jordan Tourism Board North America was looking to increase awareness of travel to the country via its social media channels. The goal: engage the audience, spark interaction, and increase visibility for Jordan as a travel destination.
CMD developed a 10-week social media video campaign on Facebook, Twitter, and Instagram. Each week, a new video highlighted a different selling point of Jordan with interactive quiz content and weekly prizes.
The hashtag #LearnJordan emphasized the educational nature of the campaign. Pedro served as Producer, Director, and Account Executive — overseeing the full creative and strategic execution across all 10 weeks.
The campaign won the PRSA Chapter Spotlight Award — “#LearnJordan: Give 'Em the Camels” — recognized for outstanding social media campaign strategy and execution.